Costa Cruises unveils its strategy 2026 and rewards its partners
A landmark event for Costa Cruises
On December 13, 2025, Costa Cruises celebrated the 30th edition of the Protagonisti del Mare aboard the Costa Smeralda, an annual event that highlights its distribution partners. This celebration gathered around 1,600 participants, including travel agents and media, from around the world. This meeting is an opportunity for the company to thank its partners for their commitment and contribution to the growth of the brand.
Awards for key players in the sector
During this ceremony, 76 agencies were honored for their outstanding performances. These distinctions highlight the importance of collaboration between Costa Cruises and its partners in the development of the cruise sector. Among the winners is Leclerc Voyages, which was named the best agency network in France, as well as other regional agencies recognized for their excellence.
Presentation of the vision 2026
The day after this event, on December 14, Costa Cruises held the Costa Global Summit in Barcelona, gathering more than 2,500 participants. On this occasion, the company presented its new platform, named Sea & Land Wonder, which focuses on three main dimensions: exclusive itineraries, innovative gastronomy, and a sustainable fleet.
The three pillars of Sea & Land Wonder
The Sea & Land Wonder platform is based on the following foundations:
1. Itineraries: Costa Cruises plans to offer unique destinations and memorable experiences at sea.
2. Gastronomy: The company emphasizes gastronomy, transforming it into a true sensory journey for passengers. This includes dishes prepared with local ingredients and diverse menus.
3. Sustainable fleet: Costa’s fleet is designed to be both innovative and environmentally friendly, reflecting the new expectations of travelers regarding sustainability.
A vision focused on the future
Mario Zanetti, president of Costa Cruises, emphasized the importance of this evolution. He stated that the company’s challenge is to create memorable experiences that unite sea and land, meeting the needs of all generations, from baby boomers to Generation Z. For more information on this initiative, you can visit the official website of [Costa Cruises](https://www.costacroisieres.fr) here.
Impact on the cruise sector
The 2026 strategy of Costa Cruises fits into a broader trend in the maritime sector, where personalization and customer experience are becoming paramount. Companies are seeking to stand out with unique offerings that meet the growing expectations of passengers regarding sustainability and authenticity. To learn more about market trends, check the analyses of the [International Cruise Council](https://cruiseindustrynews.com) here.
Conclusion
The event of Protagonisti del Mare and the Costa Global Summit marked a significant milestone for Costa Cruises, which is committed to redefining the cruise experience through its 2026 strategy. By focusing on quality itineraries, enriching gastronomy, and an environmentally friendly fleet, the company demonstrates its willingness to remain at the forefront of a rapidly changing sector. For information on ports of call and itineraries, visit the website of the [Mediterranean Shipping Company](https://www.msc.com) here.
By integrating these elements, Costa Cruises positions itself not only as a major player in Mediterranean cruises but also as a leader in maritime innovation and sustainability.
